Product Development

We offer an end to end experience, from turning an idea into reality to developing a full sales and marketing plan. Whether you are based in the UK, or are an overseas company wishing to break into the UK market we can help. Our team of sleep professionals offer unrivalled expertise to help you develop a commercially lucrative offering based on a proven methodical approach to developing products and customers.

Here are some examples of our work

Sleep Tech Product

The Sleep Lab have been involved with this product from the start, trying to solve the problem of insomnia and how to create a healthy routine before bed. Our unique knowledge of the global sleep market, the products already in the marketplace, how the product fits into the sleep environment and the issues insomnia sufferers face have been invaluable to the development of the product.

This product will be launching on Kickstarter in September 2015

Adjustable Bed & Mattress Manufacturer

This manufacturer wanted to work with The Sleep Lab on two issues

-To establish a product range for the retail market

-To create a long term product development plan

To develop the product range for the retail market we worked closely with the company looking at their brand values and the existing expertise and technology they had internally. From this we developed a range of mattresses and beds that stayed close to their healthcare roots whilst offering a commercial product and strong marketing message. We helped establish the right pricing structure and product specification and moved onto working with them to establish routes to market. The Sleep Lab Consultants were then embedded into the company to help them craft a marketing message, target key customers and build a team of sales agents.

To create a long term development plan we have worked with the client to establish the sleep problems they feel their knowledge can solve and developed product offerings around it. We have an eighteen month rolling product development calendar that includes real innovations in the sleep market.